SOP: Hurup Møbelfabrik og Eksport til Japan i IØ og Afsætning

Problemformulering

Med udgangspunkt i Hurup møbelfabrik bedes du: Redegøre fra virksomhedens internationalisering, analysere relevante forhold i den japanske økonomi og på det japanske marked, samt vurdere om det vil være hensigtsmæssigt at trænge ind på markedet

Abstract

My intention with this project is to create an economical insight in the Japanese economy to examine if the Japanese market is an attractive market for Hurup Furniture Company. In this paper there will be a close description of the economical key figures in the Japanese economy and at the same time it describes the development and creates an insight in what the economy is going to look like in the future. After an economical description of the Japanese market I will explain the internationalizing process of Hurup Furniture Company. In this process I will closely describe the company’s strategic platform to asses if the company is ready for export. Many factors are to be taken in to consideration such as experience with export, economy, and production capacity. I have made a close description of their value chain to see if Hurup Furniture Company is prepared and has a good export readiness.

Trough my research I have found out that the company is ready to take the next step. They are fully prepared to start export to a new market. Their capital worthy is good, their export readiness is accepted and their production capacity is able to keep op.

By examining various factors in the Japanese economy I will draw to the conclusion that the Japanese economic situation at the moment is very bad. There is no growth in the Japanese furniture marked. The prices are falling further down and the consumption has fallen dramatically the past years. A few of the key figures showed positive numbers and signs of a healing economy but there is still a long way to go.

Forord

Jeg vil i denne opgave lave en økonomisk analyse af Japan. Analysen skal bruges til at vurdere om, det vil være hensigtsmæssigt, at Hurup møbelfabrik starter eksport til Japan. Jeg vil analysere de nøgletal, der beskriver Japans økonomiske udvikling med henblik på ideen om at starte eksport til landet. Derefter vil jeg beskrive virksomheden, Hurup Møbelfabriks internationaliseringsproces og bedømme om det vil være hensigtsmæssigt eller ej at starte eksport til Japan.

Introduktion af Hurup Møbelfabrik

Hurup Møbelfabrik startede i 1959 som et familieejet selskab frem til 2007, hvor aktiemajoriteten (68 …